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Creative: Julia Blackburn, Ashley Davis-Marshall

Influencer Kits:
We sent stylists at Refinery29.com themed gift packs to help get them into character for a series of videos that they were creating for our campaign. Each package was custom built and contained hand-picked treasures that conceptually related to each character in the campaign.

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Social
We showed the Internet that everything is better with amazing hair. When fans posted photos on Instagram and tagged it #HerbalMe, we quickly Photoshoped amazing Herbal Hair onto each scene. We then reposted them to Herbal Essence’s Instagram account for the world to see.

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Herbal Essences.com Redesign

 


Partners: Caitlin Alexander, Sarah Hollowood, Karen Koch, Allison Berg, Sam Dolphin